Google accounted for 65.98 percent of all U.S. searches in the four weeks ending January 26, 2008, according to Hitwise. Yahoo! Search, MSN Search, and Ask.com each received 20.94, 6.90 and 4.21 percent respectively. The remaining 48 search engines in the Hitwise Search Engine Analysis Tool accounted for 1.97 percent of U.S. searches.
Search engines continue to be the primary way Internet users navigate to key industry categories. Comparing January 2008 to January 2007, the Travel, News and Media, Entertainment, Business and Finance and Sports categories showed double digit increases in their share of traffic coming directly from search engines.
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Hitwise
Hitwise Pty. Ltd. is an online measurement company, providing a competitive intelligence service for over 750 businesses across 6 markets.
Founded in 1997, Hitwise is a privately held company headquartered in Melbourne, Australia, with operations in North America, Europe and Asia-Pacific Rim.
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