Plunkett Research, Ltd. has released their newest market research and competitive analysis report, Plunkett's Entertainment and Media Industry Almanac, 2010 edition, which identifies and analyzes major trends shaping the industry.

According to Jack W. Plunkett, CEO of Plunkett Research, Ltd., “In order to prosper, entertainment and media firms of all types must adopt the latest technologies. Innovation has to be a priority, as consumers’ expectations are more and more focused on the platform as well as the content.”

Major trends affecting the entertainment industry analyzed in Plunkett’s report include:

• Internet film and TV content grows as viewers’ options and downloads expand.
• New platforms revolutionize electronic games. Microsoft’s new Natal raises the standard.
• Satellite radio hits mass market subscription numbers.
• Radio via IP grows. The era of digital radio begins.
• Cable and satellite TV compete fiercely for market share.
• Video-on-Demand (VOD) and Subscription Video-on-Demand (SVOD) go mass market.
• TV over IP: TV Networks, cable companies and Web sites converge.
• High-Definition grows.
• Film companies innovate with 3-D, digital projection and enhanced cinema experiences.
• Video via cellphone grows thanks to smartphones.
• Apple’s iPhone and iPod touch sell 50 million units, deliver mobile entertainment.

Big trends include Kindle, e-books and Apple’s iPad.

“Since the iPhone has already dramatically changed the delivery of content to more than 50 million global users, all eyes are now on the iPad to see whether it gains rapid popularity,” says Jack Plunkett.

About the report

A complete industry trends and statistics analysis is provided in Plunkett’s Entertainment and Media Industry Almanac, 2010 edition. You'll find a complete business overview, industry analysis and market research report in one superb, value-priced package, including statistical tables, an entertainment and media industry glossary, entertainment and media industry contacts and thorough indexes. A complimentary Introduction to the Entertainment and Media Industry can be viewed at Plunkett’s website.

About Plunkett Research, Ltd.

Plunkett Research is a leading provider of industry trends analysis and market research. Our reports and data services are used by the world’s top corporations, consultants, universities, libraries and government agencies. Plunkett’s products save time and effort when you need competitive intelligence, market research or marketing data. For more Plunkett Research, follow

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